Last updated: 22 September 2026

EVENWAY respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how personal information is collected, used, stored and shared when you visit the EVENWAY website, contact us, create an account, join the EVENWAY programme, or otherwise interact with our services.

1. Who we are
EVENWAY is operated by Peter Brierley as a sole trader in the United Kingdom.
For data protection purposes, EVENWAY is responsible for deciding how and why your personal information is used.
If you have any questions about this Privacy Policy or how your information is handled, contact:
Email: contact@evenway.co.uk

2. Information we may collect
Depending on how you use EVENWAY, we may collect:
your name
email address
contact details
account and login information
messages you send through contact forms
programme registration information
programme progress and completion information
preferences and communication choices
information you provide when contacting EVENWAY
technical information such as browser type, device type, IP address and website usage information
cookie and analytics information
payment and transaction information where relevant
We aim to collect only the information reasonably necessary to provide and improve EVENWAY.

3. Health information
EVENWAY is a health and behaviour-change programme, but we do not ask you to submit detailed medical information through ordinary website contact forms.
If EVENWAY later needs to collect information relating to your physical or mental health, this may be classed as special category personal data under UK data protection law.
Where this applies, we will only collect and use this information where there is an appropriate lawful basis and an additional legal condition for processing special category data.
We will also take additional steps to protect this information and only collect what is necessary.
Please do not send sensitive medical information through the general contact form unless we specifically ask you to provide it through an appropriate process.

4. How we use your information
We may use your personal information to:
provide access to the EVENWAY website and programme
create and manage member accounts
provide programme materials and resources
track programme progress where this feature is used
respond to questions and enquiries
provide customer support
manage payments and purchases
send service-related communications
send marketing communications where you have chosen to receive them
improve the website and programme
monitor website performance and usage
maintain website security
prevent misuse or fraud
meet legal and regulatory obligations

5. Our lawful bases for using your information
Under UK data protection law, we must have a lawful basis for using your personal information.
Depending on the situation, we may rely on:
Contract
Where processing is necessary to provide a service you have requested, such as creating a programme account or providing access to purchased content.
Consent
Where you have actively agreed to a particular use of your information, such as receiving certain marketing communications or accepting non-essential cookies.
You can withdraw consent at any time where consent is the basis we rely on.
Legitimate interests
Where it is reasonably necessary for operating and improving EVENWAY and where those interests do not override your privacy rights.
This may include:
improving website functionality
understanding how users interact with the site
maintaining security
responding to enquiries
managing the business efficiently
Legal obligation
Where we are required to process information to comply with UK law, tax requirements, regulatory obligations or legal requests.
We determine the appropriate lawful basis before processing personal information and review this if the purpose for using the information changes.

6. Marketing communications
We may send you marketing communications about EVENWAY where you have given permission or where another lawful basis allows us to do so.
You can unsubscribe from marketing emails at any time by:
using the unsubscribe link in the email; or
contacting contact@evenway.co.uk
Service-related messages about your account, programme access or purchases are not considered marketing and may still be sent where necessary.

7. Cookies and website analytics
EVENWAY uses cookies and similar technologies to help the website function, understand website usage and improve the user experience.
Some cookies are essential for the website to work.
Other cookies, such as analytics or marketing cookies, will only be used where appropriate consent has been obtained.
You can manage your choices through the cookie consent settings on the website.
Please see the Cookie Policy for more information.

8. Wix and other service providers
The EVENWAY website is currently built and hosted using Wix.
Wix may process personal information on our behalf when providing services such as:
website hosting
member accounts
forms
website analytics
communications
programme access
payments and transactions where enabled
We may also use other trusted service providers where necessary to operate EVENWAY.
These providers are only permitted to process personal information for agreed purposes and are expected to protect it appropriately.

9. Payments
Where payments are accepted through EVENWAY, payment information may be processed by Wix or another payment provider.
EVENWAY does not normally receive or store full payment-card details.
Payment providers may collect and process information in accordance with their own privacy policies and legal obligations.

10. Sharing your information
We do not sell your personal information.
We may share information with trusted organisations where reasonably necessary, including:
website and technology providers
payment providers
email and communication providers
professional advisers such as accountants or legal advisers
authorities or regulators where required by law
We only share the information necessary for the relevant purpose.

11. International transfers
Some service providers used by EVENWAY may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place in accordance with UK data protection law.

12. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose it was collected.
Retention periods may vary depending on the type of information.
For example:
contact enquiries may be retained for as long as reasonably necessary to manage the enquiry and any follow-up
account information may be retained while an account remains active and for an appropriate period afterwards
transaction records may be retained for the period required by tax, accounting or legal obligations
marketing information may be kept until you unsubscribe or ask us to stop using it
Information that is no longer needed will be securely deleted or anonymised where appropriate.

13. Security
We take reasonable technical and organisational measures to protect personal information from:
unauthorised access
loss
misuse
alteration
disclosure
destruction
No internet-based system can be guaranteed to be completely secure, but we take reasonable steps to reduce risk and use established service providers to support the operation of the website.

14. Your data protection rights
Depending on the circumstances, you may have the right to:
ask what personal information we hold about you
request a copy of your personal information
ask us to correct inaccurate information
ask us to delete information in certain circumstances
ask us to restrict how information is used
object to certain uses of your information
request transfer of certain information
withdraw consent where consent is relied upon
complain about how your information has been handled
To exercise any of these rights, contact:
contact@evenway.co.uk
We may need to verify your identity before completing certain requests.

15. Complaints
If you have concerns about how EVENWAY handles your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioner's Office (ICO).
You can find information about your rights and how to make a complaint on the ICO website.

16. Children
EVENWAY is currently intended for adults unless we clearly state otherwise.
We do not knowingly collect personal information from children through the programme.
If our services are expanded to include younger users in the future, we will review our privacy arrangements and provide appropriate information and safeguards.

17. Third-party links
The EVENWAY website may occasionally contain links to external websites.
We are not responsible for the privacy practices or content of third-party websites.
You should review their privacy information before providing personal information.

18. Changes to this Privacy Policy
We may update this Privacy Policy where:
our services change
new technology or providers are introduced
legal or regulatory requirements change
we change how personal information is used
The latest version will always be published on the EVENWAY website with the date of the most recent update.

19. Contact
For questions about this Privacy Policy, your personal information or your data protection rights, contact:
EVENWAY
Email: contact@evenway.co.uk